Aardvark Cafe

The Aardvark outlets in Liverpool and Manchester are a sister company of The Piazza.
We were asked to devise a brand that was unique yet consistent, so the playful animal icon was born and used on packaging and prominently inside to create a dynamic interior decoration. The fruity hues in the logotype were carefully selected to emphasise the ‘Fiercely Fresh Food’ sub-brand concept which is included on all packaging.


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“Working with Soft Octopus is so easy, Soft Octopus ‘get’ what we are trying to achieve immediately and always come up with imaginative solutions that show real flair and impact.”

Alan Crowe
Company Director

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