World AIDS Day 2012
So, World AIDS Day (1st December) is upon us once again. This year, I think there is a record level of media apathy, despite some scary statistics being published this very week about rates of infection.
When I started working for the NHS in the late 1980s as a graphic designer, I spent a lot of time devising localised public awareness material around this issue. Some of it was picked up nationally and ended up on TV – often seen in the national press competing with multi-million pound campaigns run by the government. We all remember “Don’t die of ignorance” don’t we?
Write here, right now
With so many fonts to choose from, one often forgets about the simplest of them all – your own. We all have our own unique font, and just like our fingerprints, it’s unique. It’s also perfect for many jobs. Before the design industry became computerised and while I was studying design in the 1980s, I used my handwriting for a lot of design work. This continued when I was employed as a graphic designer and the only alternative was transfer lettering, Letraset etc. My first major public health campaign for HIV/AIDS awareness was all written by hand and can be seen in a previous blog entry.
World AIDS Day
Today is World AIDS Day, not that you would know from the TV coverage, have you seen any mention of it? World AIDS Day was observed for the first time on 1 December, 1988. So much has changed since the early days of HIV/AIDS or GRID or HTLVIII as it’s been called over the years, but so many things remain the same.