World AIDS Day 2012

So, World AIDS Day (1st December) is upon us once again. This year, I think there is a record level of media apathy, despite some scary statistics being published this very week about rates of infection.

When I started working for the NHS in the late 1980s as a graphic designer, I spent a lot of time devising localised public awareness material around this issue. Some of it was picked up nationally and ended up on TV – often seen in the national press competing with multi-million pound campaigns run by the government. We all remember “Don’t die of ignorance” don’t we?

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Write here, right now

With so many fonts to choose from, one often forgets about the simplest of them all – your own. We all have our own unique font, and just like our fingerprints, it’s unique. It’s also perfect for many jobs. Before the design industry became computerised and while I was studying design in the 1980s, I used my handwriting for a lot of design work. This continued when I was employed as a graphic designer and the only alternative was transfer lettering, Letraset etc. My first major public health campaign for HIV/AIDS awareness was all written by hand and can be seen in a previous blog entry.

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