You get what you pay for
The word ‘Design’ understandably crops up quite a lot in my social media posts and clever algorithms ensure that I see advertisements catering to my specific interests. Or that’s the theory anyway… Technology really is a wonderful thing and I am as geeky as they come – I even worked at Apple for a while so that I could get up close to all the shiny goodness that makes life easier. Not everything can be aided by technology yet though, and creative imagination is a prime example.
Back in June this year, the International Eurovision Song Contest fan club – Organisation Générale des Amateurs de l’Eurovision put out a call to graphic designers across the world. Quite rightly they had identified that their ageing logo was no longer fit for purpose and something more dynamic and flexible was required.
Ooh aah… just a little bit
What’s not to like about the Eurovision Song Contest? It comes around every May and brightens our lives with eclectic sounds, visuals, performances and dance. The quality ranges from tragic to terrific and anyone willing to suppress snobbish musical opinions can usually find at least one gem amongst the 40+ international offerings. As a graphic designer, I always look forward to seeing how the host country will take the static Eurovision logo and build on it to reflect their own culture and identity.