Detail is important

In my last blog entry I mentioned that I had recently been commissioned to audit the brand identity of an organisation. In my design proposal, which is now being implemented, I cast a critical eye over all of their material and put forth a constructive series of creative proposals to improve things. It is the grander gestures that are most noticeable; using great photography instead of nasty clip art, or being consistent with a restrained colour palette instead of using everything in the Pantone book.

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