Manners maketh the man (and woman)

If you have seen the Soft Octopus website, you'll know we're a small but perfectly formed creative studio. I can't do everything and know there are people who are better photographers, musicians, film makers and web folk out there. I can do all of these things (a bit) but know that graphic design is where I excel. Collaboration is key and also fun - as long as you choose the right people. So, over the years I've developed a strong base of creative support I know I can trust. Continue reading

It’s in the bag

I was with clients in Brighton recently and noticed that a product of theirs was packaged up rather inelegantly. They expect me to poke around their office, making suggestions, so welcomed my sudden excitement at how this could be done so much better. Within days, the design was done and with the help of two creative chums; Continue reading


Habitat is a retailer of household furnishings in the UK, France, Germany, Spain, and has franchised outlets in other countries. It was founded in 1964 by Terence Conran and has always been one of my favourite stores. Sadly, its days are numbered as it falls victim to the recession. Continue reading
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