Another little Jing thing.

This piece probably won’t make it into my online portfolio because it’s only small but it’s cute. I have lovely clients in Brighton called the Jing Institute of advanced massage and training. Right now I’m working on some design bits for their new website and it is finally going live in the next few weeks after nearly a year of development. Anyway, I digress (as frequently I do here).

The picture above is of a dinky little leaflet I put together promoting an offshoot project called the Jing Pain Clinic. It needed to be different to their main brand but also sympathetic to it. They like the use of circles in the main brand so I abstracted the circle, making it soft and spongy, like a gentle little cloud. I also used colours that never appear in their main materials. Voila! It’s not much but I really like it and more importantly, so do they.

Quirkily, the front cover shows a closeup of one of the skirting boards in the new premises. They asked me to photograph anything I felt would work and why not eh? Dare to be different…

  • Blog
  • July 12, 2011

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