CPL Dental Practice

An identity was required that projected this dental practice as modern and fresh.
Water droplets and a dynamic stripe device were developed and applied to all materials to set it apart from the many other practices. These elements were combined with a simple, iconic CPL roundel that may eventually be used on staff uniforms and enamel identity badges.


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“Fantastic design, I’m impressed, my patients are impressed. Clean, modern design that suits my practice perfectly.”

Dr Anthony Cheung
Senior Dentist


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