Pop songs and postcards
This was a nice job. Late last year I was asked to come up with a concept for a calendar that would engage with, and inform NHS staff of important health messages. Rather than the usual information based approach, I proposed we use song titles that would hopefully get into people’s heads and possibly even generate discussion. One for each month. These were of course backed up with short pieces of information. I mooted the idea of a competition where staff would be encouraged to name who sang each of the twelve songs to win iTunes vouchers. Just getting people to read this stuff is an achievement, so a competition is always a good way of gauging interest.
A couple of months in, my concept was declared a success with lots of competition entries and the monthly song being regularly whistled by people around the buildings of the NHS in Liverpool. As an extension to the campaign calendar I was asked to produce a series of supporting postcards, one for each month with the information and support details on the reverse that could be used at health roadshows etc. I got a load of samples this week and love the way they’ve come out. Great colours and of course, sublime graphic design and concepts.