UNICEF has come up with a clever and creative way for us to ‘own’ our favourite colour based on the fact that the average computer/smartphone/tablet can display 16.7 million colours. If everyone picked a colour and paid even the minimum amount (0f just £1) that would be £16.7 million. That’s a lot of funds to help transform children’s lives.

• Blog
• Andrew Dineley, Own a colour, Soft Octopus Design Studio, Unicef
• September 29, 2011