Own a colour

UNICEF has come up with a clever and creative way for us to ‘own’ our favourite colour based on the fact that the average computer/smartphone/tablet can display 16.7 million colours. If everyone picked a colour and paid even the minimum amount (0f just £1) that would be £16.7 million. That’s a lot of funds to help transform children’s lives.

Soft Octopus Design Studio has Pantone 021 as its corporate colour so I went for the nearest hexadecimal reference which is #EA5B0B. Why don’t you do something nice for yourself and a good cause by picking a colour of your own. Just visit: www.ownacolour.com you can even pay using your mobile phone to make it REALLY easy.

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