I can see a rainbow

So many projects I work on come with their own set of guidelines that dictate which colours, fonts and images should be used, so it’s refreshing when you get something where you can play. The Dao collaborative is a Soft Octopus client that comprises professionals from the public, private and voluntary sectors offering consultation around training, service improvement and strategy development.

One of their current research projects aims to identify the issues relating to trans people who live, work or visit Liverpool. This piece was being launched at Liverpool Gay Pride so I was asked to devise something that made the academic aspect of it seem palatable and would make people want to pick up and share the information.

The rainbow was an obvious option as it is a lovely metaphor for a wide range of people, is wonderfully optimistic, bright and also links in with the ‘pride’ concept. I used a bar code as a reference to the data collection aspect of the project and overlaid a nice photo of an old Apple keyboard to subtly emphasise the online nature of the questionnaire. Finally, after playing with lots of filters in Photoshop, I made myself use a font I’ve never used before (Giantypo) and the job was done. Happy designer, happy client.

If you think this research would be useful to you or someone you know, here’s a link:

  • Catherine Reynolds

    Dear Andrew

    Thanks for such a fabulous creative response to my need for a postcard to advertise the ‘Transgender Pathways Research’. It has been much admired and has done a great job in raising the profile of the work and engagement with the survey.

    Catherine Reynolds
    The Dao Collaborative

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