Episode 21 – Form
Hello and best wishes for the festive season. My gift to you is a brand new episode of the ‘Art on your sleeve’ podcast. In this episode I speak with Paula Benson and Paul West from Form. There’s a lot that I could say about this dynamic duo and their extraordinarily diverse pop portfolio, but it’s probably easier to let them speak for themselves. So, here’s a bit of an introduction lifted directly from their website.
In the early 1990’s founding partners Paul West and Paula Benson opened the London doors of graphic design and branding studio Form with two core philosophies: to create work we are proud of and to build real value for our clients through our thinking and particular approach to bold and recognisable design. With a background in music, within a few years we had worked with most of the major and indie record companies within the UK. We evolved by taking our passion to a wider range of clients in other sectors whilst winning awards for our creativity and gaining international respect along the way. Three decades later we remain just as enthusiastic about outstanding design and engaging communications – and the power they have to transform our clients’ products and services. We are problem solvers and ensure our work connects with the target audience by understanding our client’s goals and needs in an ever-changing market place.
I spent a fantastic afternoon with Paula and Paul at their studio, digging through an archive of incredible creativity. We reminisced about the many great artists that they have worked with over the last 30+ years, including Cocteau Twins, East 17, Deuce, 2wo Third3, Everything but the Girl, Scritti Politti, Natalie Imbruglia, Girls Aloud, Depeche Mode and Bright Light Bright Light, and many more. The podcast was recorded whilst quite literally sitting within their personal pop archive, so, at times, things get a bit crinkly and crunchy as we dig out way through parcels and packages filled with decades of delightful design. Hopefully, it doesn’t spoil things for you, just try to imagine yourself within the space and go with it!
This episode is an expanded supplement to a ‘Pop Art’ article written for Classic Pop magazine, issue 36, published in January 2018. The printed edition is now out of print, but it is still available in digital format from Pocketmags.
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